{"id":613,"date":"2026-04-15T11:56:06","date_gmt":"2026-04-15T11:56:06","guid":{"rendered":"https:\/\/winamillion.com\/blog\/?p=613"},"modified":"2026-04-15T11:56:08","modified_gmt":"2026-04-15T11:56:08","slug":"why-are-instant-win-competitions-so-popular","status":"publish","type":"post","link":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/","title":{"rendered":"Why Are Instant Win Competitions So Popular?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/winamillion.com\/competitions\">Instant win competitions<\/a> have one big advantage over most other formats: you don\u2019t have to wait. You enter, you reveal the result, and you know immediately whether you\u2019ve won.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That \u201cinstant outcome\u201d is a big part of why these competitions are so widely played. In the Gambling Commission\u2019s Gambling Survey for Great Britain, scratchcards and online instant win games are among the most popular gambling-style activities after lottery draws.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is a UK-focused look at how instant wins work, what you can win, and why so many people choose them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Instant Win Competitions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An instant win competition is a promotion where the outcome is revealed straight away, rather than at a later draw date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reveal might look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a digital scratchcard<\/li>\n\n\n\n<li>a spinning wheel<\/li>\n\n\n\n<li>a click-to-reveal tile<\/li>\n\n\n\n<li>a simple \u201cwin \/ not a winner\u201d message<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even when there\u2019s an animation, the result is decided by the underlying system at the moment your entry is processed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Instant Win Competition Providers Are There in the UK?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the UK, instant win-style promotions usually fall into two broad groups:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) National Lottery instant win products<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These include scratchcard style games and online instant win games, both of which are commonly referenced alongside National Lottery draw tickets in consumer-facing coverage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Prize draw operators and brand-led promotions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many commercial \u201cprize draw\u201d operators sell entries but also provide a free entry route to stay on the right side of lottery law. A recent UK Government-backed voluntary code describes this as a growing sector with <strong>over 400 operators<\/strong> and millions of adult participants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can You Win Money With Instant Wins?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Many instant win competitions award cash prizes (either directly or as cash alternatives like bank transfers or account balances), and cash wins are frequently reported in UK newspapers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, The Independent has reported multiple <strong>\u00a31 million<\/strong> scratchcard wins, showing that high-value cash prizes do exist in this space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Other instant win competitions may offer vouchers, products, tickets, holidays, or mixed prize bundles, it depends on the promoter.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do You Get Your Money Immediately With Instant Wins?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You typically find out immediately, but payment is not always \u201cinstant\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, payout speed depends on things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identity checks (especially for larger prizes)<\/li>\n\n\n\n<li>the payment method offered (bank transfer vs. vouchers vs. account credit)<\/li>\n\n\n\n<li>the operator\u2019s internal processing rules<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So the result is instant, the payment may be immediate for small prizes, but not necessarily for larger ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Money Can You Win With Instant Wins?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It varies widely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some instant win competitions are designed around frequent small wins (low-value prizes), while others include occasional high-value prizes. UK press coverage shows that <strong>\u00a31 million<\/strong> wins are possible on scratchcard style instant wins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key point is that prize size usually links to the competition structure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>more (and smaller) prizes often means more winners overall<\/li>\n\n\n\n<li>fewer (and bigger) prizes usually means fewer winners overall<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Most Popular Instant Win in the UK?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on national participation data, <strong>scratchcards<\/strong> are widely considered the most popular \u201cinstant win\u201d type.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.gamblingcommission.gov.uk\/about-us\/statistics-and-research\/gambling-survey\">The Gambling Commission\u2019s GSGB Wave 2 (April\u2013July 2025)<\/a> reports that in the past four weeks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>scratchcards: 12% participation<\/strong><\/li>\n\n\n\n<li><strong>online instant win games: 8% participation<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This doesn\u2019t mean every scratchcard is more popular than every online instant win product, but it strongly suggests scratchcards are the biggest instant win category overall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Many People Play Instant Wins in the UK?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two useful ways to look at this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Participation rates (percentage of adults)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Gambling Commission\u2019s GSGB Wave 2 (April\u2013July 2025) reports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>12%<\/strong> of adults bought a scratchcard in the past four weeks<\/li>\n\n\n\n<li><strong>8%<\/strong> played online instant win games in the past four weeks<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Total participants in the wider prize draw sector<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Separately, a UK Government voluntary code (covering prize draws with both paid and free entry routes) cites research estimating:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>7.4 million adult participants<\/strong> in the prize draws market<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These measure slightly different things (instant win products vs. the wider prize draw market), but together they show why \u201cinstant outcome\u201d formats have a large audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can You Play Instant Wins Online?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, and online access is a major reason instant wins have grown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Gambling Commission reports that online participation is substantial, and also lists online instant win games as one of the most popular activities measured in its survey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That \u201cplay anywhere\u201d convenience (mobile + quick results) is one of the main drivers of popularity, alongside the entertainment factor and the chance of an immediate win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do People Like Instant Wins So Much?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Putting it all together, instant win competitions are popular because they combine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>immediate results<\/strong> (no waiting for a draw)<\/li>\n\n\n\n<li><strong>low-friction entry<\/strong> (often quick to play)<\/li>\n\n\n\n<li><strong>entertainment<\/strong> (scratch\/reveal mechanics feel like a game)<\/li>\n\n\n\n<li><strong>a realistic-feeling win<\/strong> (smaller prizes, more frequent winners)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And while big jackpots attract huge crowds in traditional lotteries, instant wins appeal to people who prefer the quicker, more interactive \u201cfind out now\u201d experience, even if the prizes are often smaller. Traditional lottery jackpots involve extremely long odds because millions of people are competing for one very large prize. Instant wins, by contrast, often distribute many smaller prizes across a larger number of winning moments. That is also the reason, they are popular amongst many players.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instant win competitions have one big advantage over most other formats: you don\u2019t have to wait. You enter, you reveal the result, and you know immediately whether you\u2019ve won. That \u201cinstant outcome\u201d is a big part of why these competitions are so widely played. In the Gambling Commission\u2019s Gambling Survey for Great Britain, scratchcards and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"ppma_author":[12],"class_list":["post-613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-competitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Are Instant Win Competitions So Popular? - Win A Million<\/title>\n<meta name=\"description\" content=\"Why are instant win competitions so popular? Find out why so many people love to play!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Instant Win Competitions So Popular? - Win A Million\" \/>\n<meta property=\"og:description\" content=\"Why are instant win competitions so popular? Find out why so many people love to play!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\" \/>\n<meta property=\"og:site_name\" content=\"Win A Million\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T11:56:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T11:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Collins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Collins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\"},\"author\":{\"name\":\"Simon Collins\",\"@id\":\"https:\/\/winamillion.com\/blog\/#\/schema\/person\/48133b13ce181d54402b294297d44ad6\"},\"headline\":\"Why Are Instant Win Competitions So Popular?\",\"datePublished\":\"2026-04-15T11:56:06+00:00\",\"dateModified\":\"2026-04-15T11:56:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\"},\"wordCount\":872,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/winamillion.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg\",\"articleSection\":[\"Online Competitions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\",\"url\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\",\"name\":\"Why Are Instant Win Competitions So Popular? - Win A Million\",\"isPartOf\":{\"@id\":\"https:\/\/winamillion.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg\",\"datePublished\":\"2026-04-15T11:56:06+00:00\",\"dateModified\":\"2026-04-15T11:56:08+00:00\",\"description\":\"Why are instant win competitions so popular? Find out why so many people love to play!\",\"breadcrumb\":{\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage\",\"url\":\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg\",\"contentUrl\":\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg\",\"width\":1600,\"height\":1600,\"caption\":\"A woman enjoys a lavish al fresco dinner by the sea\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/winamillion.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Are Instant Win Competitions So Popular?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/winamillion.com\/blog\/#website\",\"url\":\"https:\/\/winamillion.com\/blog\/\",\"name\":\"Win A Million\",\"description\":\"Win A Million Official Blog\",\"publisher\":{\"@id\":\"https:\/\/winamillion.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/winamillion.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/winamillion.com\/blog\/#organization\",\"name\":\"Win A Million\",\"url\":\"https:\/\/winamillion.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winamillion.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/10\/logo-small.webp\",\"contentUrl\":\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/10\/logo-small.webp\",\"width\":200,\"height\":162,\"caption\":\"Win A Million\"},\"image\":{\"@id\":\"https:\/\/winamillion.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/winamillion.com\/blog\/#\/schema\/person\/48133b13ce181d54402b294297d44ad6\",\"name\":\"Simon Collins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/winamillion.com\/blog\/#\/schema\/person\/image\/23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Simon Collins\"},\"description\":\"Simon Collins &nbsp; Simon Collins is an entrepreneur and industry veteran with over 25 years experience working within the online gaming Industry. He co-founded successful online brands such as Foxy Bingo, Cheeky Bingo and Gaming Realms Plc which builds mobile-optimised games using the \u2019Sling\u2019\u00a0brand. He currently serves as Chairman of a number of gaming entities within the start-up space including Jogo Global and Backstageplay Inc. LinkedIn\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/scollins\/\"],\"url\":\"https:\/\/winamillion.com\/blog\/author\/simon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Are Instant Win Competitions So Popular? - Win A Million","description":"Why are instant win competitions so popular? Find out why so many people love to play!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/","og_locale":"en_GB","og_type":"article","og_title":"Why Are Instant Win Competitions So Popular? - Win A Million","og_description":"Why are instant win competitions so popular? Find out why so many people love to play!","og_url":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/","og_site_name":"Win A Million","article_published_time":"2026-04-15T11:56:06+00:00","article_modified_time":"2026-04-15T11:56:08+00:00","og_image":[{"width":1600,"height":1600,"url":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg","type":"image\/jpeg"}],"author":"Simon Collins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Simon Collins","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#article","isPartOf":{"@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/"},"author":{"name":"Simon Collins","@id":"https:\/\/winamillion.com\/blog\/#\/schema\/person\/48133b13ce181d54402b294297d44ad6"},"headline":"Why Are Instant Win Competitions So Popular?","datePublished":"2026-04-15T11:56:06+00:00","dateModified":"2026-04-15T11:56:08+00:00","mainEntityOfPage":{"@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/"},"wordCount":872,"commentCount":0,"publisher":{"@id":"https:\/\/winamillion.com\/blog\/#organization"},"image":{"@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage"},"thumbnailUrl":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg","articleSection":["Online Competitions"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/","url":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/","name":"Why Are Instant Win Competitions So Popular? - Win A Million","isPartOf":{"@id":"https:\/\/winamillion.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage"},"image":{"@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage"},"thumbnailUrl":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg","datePublished":"2026-04-15T11:56:06+00:00","dateModified":"2026-04-15T11:56:08+00:00","description":"Why are instant win competitions so popular? Find out why so many people love to play!","breadcrumb":{"@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#primaryimage","url":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg","contentUrl":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/wam-l-04.jpg","width":1600,"height":1600,"caption":"A woman enjoys a lavish al fresco dinner by the sea"},{"@type":"BreadcrumbList","@id":"https:\/\/winamillion.com\/blog\/why-are-instant-win-competitions-so-popular\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winamillion.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Are Instant Win Competitions So Popular?"}]},{"@type":"WebSite","@id":"https:\/\/winamillion.com\/blog\/#website","url":"https:\/\/winamillion.com\/blog\/","name":"Win A Million","description":"Win A Million Official Blog","publisher":{"@id":"https:\/\/winamillion.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winamillion.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/winamillion.com\/blog\/#organization","name":"Win A Million","url":"https:\/\/winamillion.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winamillion.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/10\/logo-small.webp","contentUrl":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/10\/logo-small.webp","width":200,"height":162,"caption":"Win A Million"},"image":{"@id":"https:\/\/winamillion.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/winamillion.com\/blog\/#\/schema\/person\/48133b13ce181d54402b294297d44ad6","name":"Simon Collins","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/winamillion.com\/blog\/#\/schema\/person\/image\/23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Simon Collins"},"description":"Simon Collins &nbsp; Simon Collins is an entrepreneur and industry veteran with over 25 years experience working within the online gaming Industry. He co-founded successful online brands such as Foxy Bingo, Cheeky Bingo and Gaming Realms Plc which builds mobile-optimised games using the \u2019Sling\u2019\u00a0brand. He currently serves as Chairman of a number of gaming entities within the start-up space including Jogo Global and Backstageplay Inc. LinkedIn","sameAs":["https:\/\/www.linkedin.com\/in\/scollins\/"],"url":"https:\/\/winamillion.com\/blog\/author\/simon\/"}]}},"authors":[{"term_id":12,"user_id":5,"is_guest":0,"slug":"simon","display_name":"Simon Collins","avatar_url":{"url":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/unnamed-7.jpg","url2x":"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/unnamed-7.jpg"},"author_category":"1","first_name":"Simon","last_name":"Collins","user_url":"https:\/\/www.linkedin.com\/in\/scollins\/","job_title":"","description":"<h1>Simon Collins<\/h1>\r\n<img class=\"alignnone size-full wp-image-298\" src=\"https:\/\/winamillion.com\/blog\/wp-content\/uploads\/2025\/11\/unnamed-7.jpg\" alt=\"Simon Collins\" width=\"200\" height=\"200\" \/>\r\n\r\n&nbsp;\r\n\r\n<br>\r\n<br>\r\n\r\nSimon Collins is an entrepreneur and industry veteran with over 25 years experience working within the online gaming Industry.\r\n\r\nHe co-founded successful online brands such as Foxy Bingo, Cheeky Bingo and Gaming Realms Plc which builds mobile-optimised games using the \u2019Sling\u2019\u00a0brand.\r\n\r\nHe currently serves as Chairman of a number of gaming entities within the start-up space including Jogo Global and Backstageplay Inc.\r\n\r\n<a href=\"https:\/\/www.linkedin.com\/in\/scollins\/\">LinkedIn<\/a>"}],"_links":{"self":[{"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":2,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"predecessor-version":[{"id":655,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/posts\/613\/revisions\/655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/tags?post=613"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/winamillion.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}